To get your name out there, shining bright above the teeming jungle of the Internet: that is the purpose of a digital marketing company. Otherwise your efforts, no matter how revolutionary, might be lost, totally unnoticed. Pay-per-click (PPC) marketing & search engine optimization are favorite ways of getting your name out into the world, but it’s more complicated than just choosing a few keywords and letting Google do the rest. With proper planning, your website will be front and center when your ideal customer performs a search.

Do you know how many people are on social media these days? Estimates are at around 3 billion. Yes, billion with a “b.” Gone are the days where social media networks were the exclusive domain of college students. Now, if you’re not advertising on social media, you’re behind the times. Get in touch, and an Internet marketing consultant can assist you today.

If you’re running an eCommerce site, or even if you just offer a few products for loyal fans to buy, you know that maintaining inventory and shipping items requires a huge outlay of time and money. What if you didn’t have to do those parts? That is the conceit behind the phenomenon known as dropshipping. You don’t keep goods in stock. Instead, you send customers’ orders to a third party, who then packages and ships directly to your buyer. That way, you can spend your time on the things you care about.

Social media and search engines aren’t the only games in town. Some tech pundits say that email is a poor choice for marketing, but that is a short-sighted viewpoint. PPC ads are great for attracting new customers, but email marketing is terrific for encouraging old friends to visit again. We can help you collect addresses, craft personalized messages to draw in customers, and analyze the results of your campaigns.

Every website that operates on the web is swimming in data. Each click a visitor makes, each sale, each page visited, is a statistic that can be tracked. The difficulty, then, is how to make sense of all these statistics. Alone, they are a bewildering mass of numbers. With a CalifaNet analytics expert at your service, they are a window into what makes your customers tick.

Visitors might just leave a slow website, but if malicious forces compromise your website, you can kiss your credibility goodbye. You’re a decent person trying to run an honest website, so don’t let poor security knock you out for even a second. Our security experts can protect your organization from any number of threats: DDoS attacks, SQL injection, bot-operated spammers, and any other nasty hacks you can think of.

A beautiful website is no help if nobody sees it. Web denizens are a fickle breed. If a website takes even a few milliseconds too long … well, bye-bye, visitor. Our websites don’t lose in speed what they gain for function and appearance. This holds true for every device your visitors might use.